Until recently, mainstream acceptance of CBD products among health-conscious consumers was lagging because of the outstanding regulatory concerns. Now, hemp-based CBD is seeing its name recognition surging, as changes on the federal level make it much more precise as to what companies in the CBD space can and cannot do. One such benefit from the changes should be the further emergence of full spectrum CBD oil. This stands to provide significant gains for companies such as CBDPure that have a track record of good compliance and positive feedback.
The Farm Bill Legalizes Hemp
Before 2014, the United States relied on importing industrial hemp. Then came the passing of the Agricultural Act of 2014, which signaled the first sign of forward progress on full CBD legislation in America in the last 48 years.
After much back and forth between federal lawmakers, the $867 billion Agriculture Improvement Act of 2018—aka the 2018 Farm Bill—passed last December. Under the federal law, the production of hemp is now completely legal. Cultivators are allowed to produce the plant as long as it contains under .3% of THC in its chemical makeup.
Numerous restrictions still apply in regard to interstate commerce and other market standards for other industries. That said, there are considerable benefits for the market thanks to the bill’s passing. By legalizing the plant, the Farm Bill clarifies the status of CBD much more than before. Additionally, the passage of the law has opened up CBD cultivation across the country, despite a few persisting regulatory issues. More so, it provides protection for the cultivators of the crop. While it may not be a complete success, it is undoubtedly a significant step forward.
Opting for Full
Consumers can purchase two different types of hemp-derived CBD. The first option is the lesser used isolate. Isolates are 99% “pure” CBD. The product is purified of the rest of the cannabinoids and compounds in the hemp plant by chemically stripping the other natural components out. With isolate, the product is sold in powder form and usually mixed with other foods and beverages.
The more commonly consumed, and preferred, option is full spectrum CBD oil. CBD products listed as full spectrum, sometimes referred to as whole plant, offer the entire natural profile of the plant. Unlike isolate, full spectrum provides consumers with CBD as well as other cannabinoids including CBN, CBG, and several others. This includes a low, non-psychoactive concentration of THC, which still cannot exceed .3% under the new regulations.
Some opt for isolate for pure CBD that is free of any compounds or contaminants that may be in the plant, if they are concerned that any THC at all may be problematic for them. While the health concerns are understandable, they are far more a rumor than fact. Meanwhile, the benefits of full spectrum can be found in the healing properties of each cannabinoid. CBD gets the fair share of attention for its extensive list of healing properties. However, others like CBC can promote bone growth, while CBDA inhibits cancer cell growth. Those examples just scrape the surface of a growing list of cannabinoids and benefits worth exploring at length. More importantly, study after study confirms that it is the synergistic effect of all the natural cannabinoids and terpenes working together that truly “supercharge” the positive effects of CBD, not just isolated CBD itself.
A number of CBD products continue to mislabel or misrepresent what the product contains. Some claiming “natural hemp oil” may mislead consumers about the true amount of cannabidiol present, while others have overstated health claims or claim “cures” that can be attributed to their CBD products.
Consumers must be mindful of the products that they purchase. “If a seller of CBD is saying that they are selling THC-free full-spectrum oil, or that their product is a ‘cure’ for any disease or condition, that seller should probably be avoided, or at least viewed with a high degree of skepticism,” said CBDPure President CJ Montgomery. “The excitement behind CBD has attracted some new sellers to the market that don’t always have the attention to proper science, compliance, and testing that they should.”
Like a growing portion of the market, CBDPure offers transparent lab test results for its products on the company’s website. Additionally, the company provides 90-day guarantees on its locally-grown, non-GMO, organic standard hemp CBD products. The company says that this approach to sales, which mirrors most thriving customer service-focused health companies and industries, has resulted in “thousands of satisfied CBD customers from all walks of life.”
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