Classing Up Cannabis: How To Create Great Event Collateral

Anyone who has ever walked the expansive floors of an exhibit hall at a cannabis conference knows to expect two things by the end of it: Your feet will be tired and you’ll likely have a bag full of branded items picked up along the way. Let’s get real: Most of the items people grab at conferences have an expiration date shorter than the registration line. Nobody needs a stack of flimsy paper, cheap plastic keychains, or tacky accessories some trend-loving intern came up with—fanny packs, anyone?

So, what kind of event collateral will actually provide ROI at a cannabis conference? Below, I’ve compiled some tips and tricks for creating collateral specifically for cannabis events that won’t end up ignored and tossed in the trash. Keep these in mind as you plan your cannabis marketing and collateral for cannabis events in 2019.

Make it eye-catching and also useful

Good collateral serves two purposes: It looks good and it works. Pretty simple. Make it look appealing and consistent with your branding. You don’t suddenly have to give out lighters if your company sells CBD gummies. Speaking of edibles: If your company makes them, bring  non-infused samples so people can try your product first hand. People want something they can use, whether it’s a bottle opener or pen, but it doesn’t have to look throwaway like motel stationary or tacky like a branded koozie. 

Utilize digital swag

An easy, cheap, and more environmentally friendly way to connect with your audience at the conference is to make digital swag. Follow and use the conference-specific hashtags on your social media platforms to connect with those in attendance, and come up with some of your own. Consider making a Spotify playlist to accompany the conference and show others online how you’re feeling about it.

If you collect names and email addresses at your table, send those people a follow-up e-newsletter with highlights from the conference, pictures, and ways for you to connect in the future. A conference is a way to annually connect in person with other businesses and consumers, but online is how you continue to build your relationship with them the rest of the year. If you use a service like Mailchimp, you can create a list that’s segmented by only people you connected with at the conference, so when next year’s event rolls around, you can reach out to make sure you meet up in person. Digital and in-person connections keep engagement up and your brand on customers’ minds.

Design it like it matters—because it does

The best freebie I’ve picked up from a cannabis event was an ashtray with a marble and wood finishing by BRNT. It was so beautifully crafted that I couldn’t dare toss it. Plus, as a small box shape, it served purposes beyond an ashtray. I use it as a jewelry box. It has the small logo of the cannabis accessory company adorning the top of it, but no name. Because of the lack of words and simple but elegant logo that looks like a geometric fire, I don’t feel tacky setting it on my bedside table. If you want people to pick up your collateral and keep it, put effort into the way it looks. Swap a half dozen cheap and disposable items for one signature piece, and you’ll have a lot higher chances of people remember your company—and for the right reasons.

Give people incentives to remember your brand

If you want people to look up your brand after the conference, consider giving them a coupon code to use on your site. They’ll want to use the discount for future shopping, and now there’s a reason for them to visit your website and learn more about your company. Consider creating a special landing page only for folks who pick up the code at the conference, with special information and bonus content. It will make them feel like they’re accessing something exclusive, which makes them both happy to have connected with you at the conference and interested in learning more about your company.

Remember, everyone at a cannabis conference is there because they are passionate about the business of cannabis. Whether it’s creating a line of CBD products to address chronic pain or reforming the criminal justice system or simply wanting to share their love of the plant, people join this industry because they believe in the many possibilities of cannabis. Conferences are a good way to meet like-minded people who are just as excited about the many opportunities this industry presents as you—and collateral is one way they will remember you. Now, go forth and network.

You can find more tips like these in the free guide, “How to Maximize ROI from a Cannabis Event”. 

Kait Heacock is a content writer for Wick & Mortar, a cannabis branding and marketing agency.

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Universidad israelí ofrece títulos universitarios en de cannabis medicinal

Israel se mantiene un paso adelante en el espacio de cannabis como es habitual al introducir un grado de especialización en cannabis.

Una universidad en Israel pronto ofrecerá un título universitario en cannabis medicinal, convirtiéndose en la primera institución en el país en ofrecer tal programa.

La escuela, Max Stern Yezreel Valley College, hizo el anuncio el lunes y dijo que los estudiantes que ingresarán podrán obtener una licenciatura en ciencias del comportamiento con una especialización en marihuana medicinal.

El cannabis medicinal, dijo la escuela, representa una de las “industrias más prósperas de Israel”.

Cannabis en Israel

Israel tiene una larga y significativa historia con el cannabis. El científico israelí Raphael Mechoulam es reconocido como uno de los primeros individuos en aislar la propiedad psicoactiva de la marihuana y en darse cuenta de su potencial beneficio terapéutico. La marihuana medicinal ha sido legal en el país desde la década de 1990, y en la primavera, el gobierno israelí despenalizó la marihuana, aunque sigue siendo ilegal. Y con su clima hospitalario, Israel está a punto de emerger como uno de los líderes en la creciente industria del cannabis; El Los Angeles Times informó en mayo que el país ha “dedicado miles de acres y millones de dólares para cultivar la planta en condiciones controladas” y “casi 100 empresas de nueva creación que producen medicamentos a base de cannabis y otros productos”.

Max Stern Yezreel Valley College, que se encuentra en el valle de Jezreel en Israel y cuenta con una inscripción de poco más de 5,000 estudiantes, dijo que su programa recién establecido se abrirá en el próximo año académico.

“El objetivo del programa es capacitar a los graduados en nuevas profesiones en el campo del cannabis medicinal, mientras que la academia es el campo”, dijo el jefe del programa, el Dr. Efrat Barel, citado por el Jerusalem Post. “La amplia base educativa permitirá a los graduados comprender todos los aspectos requeridos, y su integración en la fuerza laboral aportará un valor agregado al sector”.

Formando especialistas en cannabis medicinal

Itzhak Harpaz, presidente de Max Stern Yezreel Valley College, dijo que “la industria del cannabis hoy en día es lo que era la industria cibernética hace 10 años”.

“Israel necesita y puede liderar esta industria, también”, dijo Harpaz. “Esta industria ya se caracteriza por muchas nuevas empresas y tecnologías, y ya está claro que su potencial económico puede alcanzar decenas de miles de millones de dólares. Estamos orgullosos de ser los primeros en desarrollar una especialización académica en el campo del cannabis medicinal “. 

Es probable que estos grados se vuelvan más comunes, ya que el número de países, ciudades y estados en Estados Unidos con marihuana legal, ya sea recreativa o medicinal, continúa multiplicándose. El mes pasado, la Universidad de Maryland anunció que presentaría un nuevo programa de maestría destinado a educar a los estudiantes sobre la ciencia y la regulación del cannabis medicinal, lo que lo convierte en el primer programa de postgrado en los Estados Unidos dedicado al campo.

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Israeli College Offers Medical Cannabis Degrees

A college in Israel will soon offer an undergraduate degree in medical cannabis, becoming the first institution in the country to offer such a program. 

The school, Max Stern Yezreel Valley College, made the announcement Monday, saying that incoming students will be able to earn a bachelor of arts degree in behavioral sciences with a specialization in medicinal marijuana.

Medical cannabis, the school said, represents one of Israel’s “most prosperous industries.” 

Cannabis in Israel

Israel has a long, meaningful history with cannabis. The Israeli scientist Raphael Mechoulam is recognized as one of the first individuals to both isolate the psychoactive property of marijuana and realize its potential therapeutic benefit. Medical marijuana has been legal in the country since the 1990s, and in the spring, the Israeli government decriminalized pot, though it remains illegal. And with its hospitable climate, Israel is poised to emerge as one of the leaders in the burgeoning cannabis industry; the Los Angeles Times reported in May that the country has “ dedicated thousands of acres and millions of dollars to cultivating the plant under controlled conditions” and “nearly 100 start-ups producing cannabis-based medicines and other products.”

Max Stern Yezreel Valley College, which is located in the Jezreel Valley of Israel and boasts an enrollment of a little more than 5,000 students, said its newly established program will be open in the next academic year. 

“The goal of the program is to train graduates in new professions in the field of medical cannabis, while academizing the field,” said the head of the program, Dr. Efrat Barel, as quoted by the Jerusalem Post. “The extensive educational base will enable graduates to understand all required aspects, and their integration into the workforce will bring added value to the sector.”

Making Medical Cannabis Specialists

Itzhak Harpaz, the president of Max Stern Yezreel Valley College, said that the “cannabis industry today is what the cyber industry was 10 years ago.”

“Israel needs and can lead this industry, too,” Harpaz said. “This industry is already characterized by many new ventures and technologies, and it is already clear that its economic potential can reach tens of billions of dollars. We are proud to be the first to develop an academic specialization in the field of medical cannabis.”

Such degrees are likely to become more common, as the number of countries, cities and states in America with legal marijuana — be it recreational or medicinal — continues to multiply. Last month, the University of Maryland announced that it would introduce a new masters degree program aimed at educating students on the science and regulation of medical cannabis, making it the first graduate program in the United States dedicated to the field.  

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Is Legal Weed Necessarily Safe Weed?

With legal cannabis access expanding in the United States, it’s safe to assume that the pot you buy is on the up and up, right?

In most cases, yes, but too many continue to fail tests and go misrepresented on the market. This can range from flower being moldy to mislabeled. In other cases, flower can be contaminated. In recent years, tests of products resulted in failures for a slew of products. This includes a 2018 occurrence when nearly a fifth of California’s cannabis products failed testing.

Many concerns have been brought up concerning the testing of products. They range from the high cost of lab testing to the number of available labs to regulations, like California’s, making products very difficult to approve.  

Aaron Riley is the president of Cannasafe, the country’s first accredited lab in cannabis. Since 2012, Riley and Cannasafe have seen the evolution of the market and its products. He noted that consumers who visit accredited dispensaries are likely going to find products that are lab tested and have had their contents confirmed prior to sale. 

Riley explained that track and trace technology has done a great job at allowing retailers and consumers to know where their plant has been on the supply chain. That said, the technology still has workarounds that some have abused. “There’s a lot of misconceptions or people kept trying to mislead consumers…where a brand has a license, but they have, kind of, a split operation. Half of it is legal, half of it’s not.”

Less than reputable sellers and certain delivery services go hand-in-hand. Unlike an accredited dispensary, some delivery services do not adhere to the same standards as other retailers must. Riley considers these companies “sketchy actors” that will buy from non-approved vendors, giving consumers an increased risk of buying mislabeled or contaminated pot products. 

There is one option to stifling this activity, according to Riley, but it comes at a cost. That is regulation. He said that many current markets have low risks and high rewards for sketchy actors. “You don’t have to pay any taxes…You don’t really have any expenses other than you make it, you sell it, you pay your bills or whatever your cost to produce,” Riley said. 

He added that only one-eighth of California’s current market is compliant. 

John Roulac is the founder and chief hemp officer at RE Botanicals, a USDA certified hemp-derived CBD company. He said that change can come from consumers demanding certain products. He also noted change could come if investors and executives realized there is no plan B. “It’s time we honor mother earth,” said Roulac.

Roulac added, “More farmers are focusing on soil health. It’s time for the THC and hemp industry to honor the earth and do the right thing.” He said this includes, “Relying on yesterday’s sunlight; synthetic chemicals to grow crops from corn to cannabis damages our soils, our oceans, our climate and peoples’ health.”

Cannasafe does its part by testing portions of its clients’ products. Riley explained that Cannasafe tests client products for pesticides, metals and other contaminants that could make a product fail its state-mandated safety test. He also explained how a future with compliant cannabis could positively impact the consumer and the industry. “The cool thing about if everyone did follow the rules…there’s not really even a need for recalls, because if a product has failed at the distribution level, it never goes to retailers.” 

Exceptional progress has come about in recent years, despite more needing to be done. Riley noted that 70 percent of products were failing just a few years ago. Today, the number has declined significantly to single-digit percentages. 

Why do companies continue to fail tests? There is a combination of reasons, according to Riley. He lumps most into three categories. Either the company is new and may not have fully vetted its cultivation and supply chain. In some cases, the company can be like a customer and simply get ripped off. He explained that misrepresenting products happens between sellers and producers just like it does to consumers. 

A product may find itself in the last category due to random occurrences. Factors from water leaks in roofs to contaminants in the gutter system can trigger a failure. In those cases, Riley said the failure is often one-off and corrected by the producer soon enough. 

Testing varies by state as well. “California always goes above and beyond,” said Riley. He mentioned that states like Colorado once had “terrible testing” but are now hoping to “beef it up.” He also noted that Oregon and Massachusetts have “good” testing while Florida has yet to come up with regulations for its medical market. 

Riley added that while there are no federal testing standards, newer states have some road map to follow. “Typically every state that comes online, like Pennsylvania, Ohio, these newer states typically have good regulations because they followed, or generally follow, what, kind of, the current standard is.”

Testing should continue to improve thanks to sophisticated operators joining the field, according to Riley. These people should help bring a standard that makes cannabis products not only more compliant but also uniform. With hope, consumers will be able to buy GSC in California, Florida or any other legal markets and have it taste and feel the same, just like major brands like Coca-Cola have done throughout the years.

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Mark Adam Haggerty: How a Grow Op Leader Became the Voice of Independent Wrestling

The worlds of marijuana, pro wrestling, and politics have had their overlaps at times, but rarely have they all converged in one place for prolonged periods. That is until you meet Mark Adam Haggerty. 

“I love to smoke and I love to watch wrestling. They were always two [constants]. They were two things that I never thought I would be able to make a living at doing, which is really interesting,” he explained.

The California-raised, New Jersey-living, mustachioed, stylish, and suited 32-year-old is the ring announcer and occasional performer for a growing number of independent wrestling promotions across the country. To date, he’s worked with 60 different promotions in 18 states and three different countries. 

Before entering the ring, Haggerty was part of California’s medical marijuana community. As a young adult in the early 2010s, Haggerty was living with a girlfriend and making ends meet with fresh-out-of-college type jobs. His girlfriend connected Mark with a job at a collective in Long Beach, the town Haggerty grew up in. The collective was the Organic Market Garden on Wardlow Avenue. A one day gig became regular work at OMG, where he’d eventually become manager. 

He remembers the array of patients he got to meet. “The ones that I always talk about specifically are these 60, 70-year-old ladies who were losing their hair from chemo. They come in and they’ve never partaken in cannabis or anything in their lives. They grew up like thinking like, ‘Oh, it’s a drug’ and now their doctor, their actual doctor, not some guy in like a parking lot, their actual doctor is saying this can help you.”

Haggerty considers those interactions personally fulfilling and was felt as he detailed his passion for helping such patients. The balance between their needs for the plant and his recreational wants for it was something he better understood along the way. This realization came, in part, during numerous raids the collective experienced between his time working there from 2011 to 2016. 

Local authorities raided the collective numerous times. OMG received daily citations on its door, totaling $400 each day. “We never paid them because we didn’t believe in the law,” he said. 

The hurt, anger, and passion in Haggerty’s voice became more evident when he detailed the raids. Often the efforts would result in police arresting Haggerty, the collective’s owner, a security guard and maybe a customer or two. 

“The four or five of us are in there and we’re all getting arrested and thrown at the ground. I’ve seen people have their teeth knocked out just because these local cops want to throw their authority around. And when they come in, not only are we getting arrested. We have to go to trial and we have to deal with all those things, but they take all your product too.”

He added that every raid cost the collective $30,000. While the owner did reopen several times, the city eventually mandated its closure. 

The closing of the collective led to a chance to work in growing. The opportunity paid much more each day and led Haggerty into the field for three years. However, there was a staggering difference between working in a grow and the collective. “The biggest issue that I didn’t like with growing is I am a social butterfly…When you’re growing, you’re usually the only person “in the office.” You’re there by yourself listening to music. It’s very early mornings to very long days, and it’s a process, and you really have to be in love with to give it that kind of commitment.” He added, “I was in love with it for a while, but it was just the kind of thing where I didn’t know if I wanted to do it for the rest of my life.” 

While working in a grow op proved not to be for him in the long-term, Haggerty did come across two additional benefits of working: His two cats, Indica and Sativa. The cats came from a grow op in Woodland Hills, one he did not work for, and have stuck with Haggerty through numerous states and even a break-up. 

When he and his girlfriend were dividing their belongings, Haggerty knew he had to keep his pets. “When she and I ended up breaking up, I was like, ‘You keep the TV, you keep the apartment, I’ll go find a new one. I’m taking these cats. I’m taking them with me and I’ve had them ever since. They’ve traveled with me from Los Angeles to Long Beach to New York to New Jersey and hopefully to Orlando when I get signed.” 

In addition to wrestling and cannabis, Haggerty’s life has often consisted of politics. “I joke all the time. The politics are my favorite sport. My dad was the mayor of the town I grew up in. It’s something that I’ve always been very fascinated with to this day.” 

That interest in politics led him to work in the field before making the jump into pro wrestling. “I got really into a political action committee, a PAC, that was specifically geared toward reforming medical laws throughout the country…One thing led to another and I ended up as the press secretary to a local politician in Long Beach.”

Today, Haggerty continues to work in both wrestling and politics. In the ring, Haggerty’s booming voice helps wrestlers resonate with the crowd. As a press secretary, Haggery’s words help convey the message of influential lawmakers. 

Haggerty began shifting back into wrestling around 2014 thanks to the WWE Network. There, he caught up on the latest in the ring and happenings he had forgotten about over time. This inspired him to create his own blog and podcast, which would eventually lead to work in the industry. 

At this time, he’d find all three loves overlapping in his work. “I started doing [wrestling work] in my free time between the politics. I was still doing a little bit of growing on the side, a little politicking for the MMJ industry.” Eventually, a political contract would bring him to the East Coast, where independent wrestling is much more prevalent and accessible to fans. 

Haggerty was thrilled with his newfound access to his lifelong passion. One day, a little under three years ago, Haggerty received his opportunity while backstage at a show. Thanks to an announcer not making it, and Mark having his own suit, he got his first on-camera role. Today, Haggerty continues to build up his brand, working for a number of promotions, including notable names like Chikara, Turnbuckle TV and Battle Club Pro to name a few. 

Haggerty has witnessed cannabis use in the industry as well, something he also does. “It’s very popular whether it be for relaxation or healing,” he explained. He and others on the road have learned that with fears of cops and illegal states, pens may be the best option to get their treatment after a show. 

He also credits wrestling with being able to come out as gay in April 2018. After being in the closet for five or six years, the Irish Catholic-raised Haggerty still did not find himself in any of wrestling’s hyper-masculine scene, or in the feminine-inspired exoticos made popular in Mexico’s lucha libre wrestling scene. 

Eventually, he would begin to find the people he was most comfortable around and able to relate with. Wrestler and fellow LGBTQ member Killian McMurphy is one Haggerty credits immensely. “I saw Kilian, and he’s The Shamrock Shooter, you know what I mean? He’s this badass like brawler. And I was like, ‘Oh, so you can do anything. You can literally do anything.’ So, he gave me confidence right off the bat to start coming out to people.”

He also credits another wrestler and one of his best friends, Dirtbag Dan, for being more concerned about a lighter than Haggerty’s sexuality as a significant point in realizing that being gay did not matter to most in the industry. He recalled the moment he came out to Dirtbag Dan. “We went outside to have a cigarette and he’s like, ‘Hey, you gotta light?’ And I was like, ‘Yeah, hey man, do you mind if I tell you something?’…And I told him. His immediate response was, ‘Hey, that’s what’s up. Anyway, do you have a light or should I go back and find one?’”

At June’s Battle Club Pro show in Brooklyn, Haggerty was just one of several in the LGBTQ community performing on the bill. Not one person had their sexuality mentioned as part of their character—much less have their orientation demeaned, as older generations of wrestling often did. Instead, the only mentions were positive nods found in ring gear. 

The only instance where sexuality was on clear display that evening was when a “fan,” a grown man with a child by his side, shouted an offensive homophobic term at a wrestler prior to the start of the main event. Haggerty quickly shot back on the microphone, telling the person to shut their mouth. 

In past eras, Haggerty may have been the one to catch flack for breaking character or going off script. Instead, Battle Club Pro’s owner, Joakim Morales, halted the event until the person was removed from the venue. Morales got on the mic and told the audience as well as the offender that his organization, like a growing number in the indy scene, has no place for hate of any kind – especially for someone as nice as Mark Adam Haggerty. 

Today, Haggerty is excited for many reasons. He’s working in politics and growing his brand on social media and on the road. However, nothing takes the place of wrestling, even cannabis. He said if he got an offer tomorrow that forced him to quit cannabis and politics, he would miss the two, but he knows where his true passion lies above all else. 

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Celebrate Independence Day With America’s Most Patriotic Plant

Our country owes a lot to cannabis sativa and its many varieties. From the stalks and seeds that produce fiber and food to the resinous trichomes that deliver THC, it’s truly an American treasure. Despite the 80-year Federal ban on cannabis, the plant is deeply rooted in our history and helped form the backbone of our nation.

As we celebrate Independence Day with tasty BBQ and good friends, let’s take a moment to appreciate the role cannabis has played in shaping the history and culture of America. And how it will continue to be a part of our quest for life, liberty, and the pursuit of happiness.

Hemp Helped Build the Foundation for America

Hemp is a variety of cannabis sativa, and one of the oldest domesticated crops ever planted. The American history of hemp and its connection to our country’s birth starts back in the American colonies of the 1600s. Hemp produced so many essential products in the New World that legislation was drafted which required every farmer to grow it as part of their patriotic duty. Hemp was considered legal tender in the colonies, and could even be used to pay taxes!

Our founding fathers had a personal understanding of the power of hemp. Thomas Jefferson and George Washington both frequently wrote about the glories of the crop and cultivated hemp on their private farms. Benjamin Franklin himself built the first hemp papermill to free colonists from depending on highly taxed British paper, moving us further towards becoming an independent nation.

Hemp Helped Us Win Our Independence

Hemp was there to lend a hand during the Revolutionary War. It was used to make sails, ropes, and hull caulking for our warships, and provided clothing and food to the soldiers and colonists. And while the final document declaring our independence from Great Britain was printed on parchment made of animal skin, the first two drafts were composed on hemp paper.

Even Old Glory has roots in the cannabis plant. The original American flag bearing 13 stars was hand sewn by Betsy Ross from fabric woven with hemp fibers. Because of its strength and durability, many of America’s early flags were sewn from hemp cloth. While most flags are made from nylon or polyester today, a hemp flag was flown over the Nation’s Capital on July 4th, 2013 for the first time in over 80 years.

Cannabis Helps Those Who Have Served Our Country

As American men and women are still sent off to fight for our freedom, many of the wounds they suffer are in the form of post-traumatic stress disorder. There is overwhelming evidence that medical cannabis can bring relief to veterans who are fighting mental health battles, and it has already helped thousands of veterans get back to living a healthy life. 

The American Legion, the largest veteran organization, is diligently working on getting medical cannabis approved for veterans across the country. What could be more patriotic than a plant that helps veterans?

The Battle Against Prohibition

Despite the fantastic history of hemp in America, cannabis in all forms became illegal in 1937. Prohibition was established on a campaign of misinformation — not what our founding fathers had in mind when they dreamed about the future of this country. 

Courtesy of The Herer Group

Fortunately, activists have worked diligently to change the laws and get us back to our cannabis roots. Many states have now passed legislation allowing citizens to access cannabis, and industrial hemp can once again legally flourish on our nation’s farmland.

One of those hard-working activists was the legendary Jack Herer. He made it his patriotic duty to spend his life fighting for our freedom to medicate with cannabis and to access industrial hemp. The Herer Group created The Original Jack HererTM to honor his life’s work and provide premium artisanal cannabis from family farms in California.

Erik Hecht, www.erikhecht.com, @weedlightmagic

The company works with activists and charities to continue Jack’s mission and was proud to recently take home two first-place wins for The Original Jack HererTM products.

Food, friends, fireworks, and premium cannabis. We can’t think of a better way to celebrate America’s birthday, can you? Take a moment today to appreciate everything the cannabis plant has done for our country, and look forward to a future where everyone has the freedom to access its benefits.

Happy 4th of July!

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¿Está Colombia preparada para ser el banco de semillas para el mundo?

¿Será Colombia un proveedor mundial de semillas de cannabis?

A medida que la legalización del cannabis se extiende a nivel mundial, la necesidad de que las empresas de genética del mercado gris bien establecidas se hagan legales es crucial. Las cepas de razas locales originales se han cruzado para crear miles de cepas, aunque muchos mercados legales a menudo se limitan a la obtención de genéticas de Canadá, Israel, España o Bulgaria. En los Estados Unidos, el mercado gris de semillas ha explotado, con algunas de las genéticas más populares provenientes de estados recreativos legales como California, Colorado, Oregon, Alaska y Washington.

Después de recopilar y cruzar la genética en todo el mundo, muchos de estos bancos de semillas del mercado gris han pasado a la legalización. En otras palabras, han sido devorados por las compañías de cannabis legales más grandes del mundo que buscan atraer a criadores con talento. Solo Canopy Growth Corporation ha adquirido Green House Seeds, DNA Genetics, y ahora la joya internacional de Canadá, House of the Great Gardner.

La legalización de la genética en el mercado gris ahora es posible en países como Canadá, Jamaica y Colombia. Sin embargo, a diferencia de Canadá y Jamaica, Colombia es el único país del mundo que proporciona certificados fitosanitarios para semillas de cannabis.

“Esta certificación actúa como el pasaporte para la exportación de semillas a otros países”, explica Javier García, Director Técnico de Global Agronomical Procedures para la productora colombiana Pideka SAS.

“Todas las empresas que deseen producir cannabis medicinal deben ser aprobadas por tres ministerios: Justicia, Agricultura y Salud. Cada uno de ellos da su propia aprobación para iniciar la producción de cannabis. El Ministerio de Agricultura, a través de la Organización Nacional de Protección Fitosanitaria (ONPF), requiere que las compañías de cannabis demuestren sus conocimientos y prueben su genética mediante experimentación biológica e información técnica, antes de que se les permita producir comercialmente sus cultivos de cannabis. Una vez que cumplen con estos requisitos, las compañías de cannabis pueden producir y comercializar sus semillas en el mercado local y pueden solicitar la certificación fitosanitaria, como el documento legal aceptado para las negociaciones comerciales entre los países “.

Colombia tiene 126 empresas con licencia para la producción de cannabis. Solo 16 empresas fueron seleccionadas para producir semillas, lo que les permite registrar 10 lotes de genética a la vez. La prueba fitosanitaria les exige cultivar un lote de prueba y medir sus características antes de salir al mercado para registrar la genética. Se incluirán muchas variedades de razas colombianas famosas, desde Punto Rojo hasta Mango Viche.

Las compañías de semillas del mundo están mirando. Y están aprovechando la oportunidad para registrar grandes bancos de semillas en este nuevo mercado legal que estará disponible para el mundo. A medida que los nuevos países legalicen el cannabis, deberán obtener su genética del mercado legal. El desafío para muchos de los productores existentes es producir semillas para la exportación global. Para hacer esto, primero tienen que hacer una prueba en cada provincia, ya que la mayoría de las empresas crecen al aire libre.

PIDEKA SAS es la única excepción a la regla y está trabajando con la ONPF para desarrollar una prueba de crecimiento en interiores que acelerará la aprobación y, como tal, aumentará la diversidad genética. Sin el conocimiento de la mayoría de las compañías de cannabis, los estándares de Colombia para la agricultura son algunos de los más altos del mundo. Todas las semillas exportadas desde Colombia deben tener el certificado fitosanitario, lo que las convierte en un proveedor de semillas preferido en todo el mundo, desde verduras hasta flores.

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Ontario to Issue Eight New Cannabis Licenses to First Nations Communities

Brick-and-mortar cannabis stores have so far been hard to come by in Ontario. But come October, Canada’s most populous province should have 50 more marijuana shops, and eight of them will be on First Nations reserves. On July 3, the Government of Ontario announced plans for a second round of retail store authorizations. But the process of applying for retail licenses will be different for First Nations communities. Unlike the “expression of interest” lottery the Alcohol and Gaming Commission of Ontario (AGCO) will use to award 42 other private cannabis retail store licenses, it will award the eight licenses to First Nations communities on a first come, first served basis.

Eight of 50 New Ontario Pot Shop Licenses Will Go to First Nations Businesses

Unlike other Canadian provinces, Ontario has been slow to establish a private retail cannabis market. 25 privately operated retail locations were slated to open across the province on April 1, but some have yet to open their doors. The reason for the 25-shop cap, according to the AGCO, was a shortage in the national supply of cannabis. At the same time, limited access to licensed retail stores helped to re-entrench the unregulated cannabis market Ontario officials are keen to dismantle.

And now that the national supply issue is easing, the AGCO is authorizing an additional 50 dispensary permits, in hopes improved accessibility will combat the unlicensed market. “Our government is continuing to take a responsible approach to opening cannabis stores across Ontario, allowing private sector businesses to build a safe and convenient retail system to combat the illegal market,” Finance Minister Rod Philips said in a statement.

Philips’ statements echo the interests of First Nations officials and community leaders who are likewise interested in ensuring safe and secure access to legal cannabis. And the AGCO is moving toward that goal with a separate licensing process for First Nations communities that want to open retail marijuana businesses.

The AGCO will award retail permits for First Nations applicants on a first come, first served basis, and will begin accepting applications on July 31 at 9:00 am. Prior to participating in the licensing process, First Nations applicants must first obtain approval from the First Nations Band Council to operate a store on their reserve. Detailed application instructions are available on the AGCO website.

Ontario First Nations Struggle for Cannabis Sovereignty

As Canada’s public and private recreational marijuana markets have flourished after last October’s historic nationwide legalization, First Nations communities have struggled to enter the industry on equal footing. Simultaneously, cannabis is a controversial issue within First Nations communities, with some choosing to opt out of the legal industry and others moving to embrace it—on their own terms. For many First Nations communities, cannabis is a question of sovereignty and self-determination, of the economic and cultural right to control production.

For their part, the Government of Ontario said it is working to engage with First Nations interested in developing their own approaches to cannabis, and to identify how the government can best support efforts by First Nations communities to promote public safety and legal access to cannabis.

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¿Cómo tener una buena experiencia con LSD?

¿Siente curiosidad por el LSD pero no sabe por dónde empezar? Aquí hay una introducción basada en la reducción de daños.

La primera vez que tomé LSD, acepté tres cuadros y medio en la lengua de un hombre vestido con un traje de mono. A pesar del calor del verano, allané el guardarropa de invierno de la casa en la que estaba de fiesta porque seguramente estaba destinado a salir a explorar Narnia. Fue una experiencia profundamente curativa y que cambió mi vida, aunque mis planes de viaje se pusieron en peligro cuando aún faltaba dos días después.

Hice muchas cosas bien esa noche, tomé el LSD con amigos en un espacio en el que me sentía cómodo. También hice muchas cosas mal, no me preparé ni consideré las consecuencias de consumir una dosis tan grande.

Shelby Hartman, editora en jefe de la revista psicodélica DoubleBlind, dice que actualmente estamos en un renacimiento psicodélico. Denver recientemente despenalizó la psilocibina y Oakland, seguido por la despenalización de la psilocibina y otros psicodélicos basados ​​en plantas.

“Me parece natural, en un momento en que los recursos tangibles tanto del planeta como de la economía se sienten tan delgados, que la gente volvería a alcanzar una puerta que podría abrirse a exploraciones más profundas de recursos internos como la conciencia y el significado, “Dice el escritor, intérprete y” punk psicodélico “Jason Stoneking.

Los tiempos de inestabilidad, junto con el conocimiento obtenido de la legalización del cannabis, parece hacer que muchos reconsideren el pensamiento de “solo diga no” en la era de Reagan.

“La gente está empezando a cuestionar esta idea de que las drogas que eran ilegales eran” malas “o poco saludables. La gente se está volviendo más crítica sobre por qué ciertas drogas son ilegales ”, dice la Dra. Sheila Vakharia, investigadora de Drug Policy Alliance.

Ella tiene un punto. Tal vez, a pesar de la programación de cannabis de Federal I, encontraste que agregar la planta a tu régimen ha mejorado drásticamente tu vida … y ahora tienes curiosidad acerca de lo que pueden hacer otras drogas psicodélicas.

En caso de que decida utilizar el LSD, aquí encontrará información sobre el medicamento basada en la reducción de daños para que pueda tener el mejor momento posible.

¿Cuál es el estado legal del LSD?

El científico suizo Albert Hofmann creó por primera vez el LSD en 1938 a partir del ácido lisérgico, una sustancia química del hongo ergot. Más tarde, Hofmann descubrió las propiedades alucinógenas de la droga en 1943. Desde 1971, el gobierno enumera el LSD como una droga de la Lista I, al igual que el cannabis. Esta programación significa que la DEA dice que el LSD tiene un alto potencial de abuso sin beneficios médicos conocidos.

Tales restricciones legales y, por lo tanto, la falta de investigación, han llevado a una desinformación masiva sobre el LSD. De acuerdo con Mitchell Gómez, el director ejecutivo de DanceSafe, una organización predominantemente conocida por sus sitios de prueba en el escenario en eventos de música electrónica, en su trabajo para mantener el LSD y otros usos psicodélicos tan seguros como sea posible, desprogramar el conocimiento impreciso y obsoleto puede ser más complicado que luchar contra el daño causado por la sustancia misma.

“Enseñamos a las personas a estar más seguras con respecto al uso de sustancias, maximizamos los beneficios que obtienen al usarlas y educamos al público sobre la cantidad de daños que se asocian con el uso de drogas en realidad debido a la prohibición de las drogas”, dice Gómez. “La mayor parte de lo que hacemos es en realidad la reducción de daños por prohibición, no la reducción de daños por drogas. Estos son daños que con los mercados legales y regulados no serían una preocupación “.

¿Es peligroso el LSD?

Los expertos coinciden en que el LSD es un químico extremadamente seguro.

“En términos de seguridad fisiológica, hay muy pocas cosas en el mundo que sean tan fisiológicamente no problemáticas como el LSD. No tenemos una sola muerte fisiológica documentada de LSD nunca “, dice Gómez. “Eso incluye a las personas que accidentalmente tomaron más de 1000 dosis”.

Al parecer, la leyenda urbana de alguien que consume una botella entera de LSD líquido es real.

Vakharia confirma que, según la investigación disponible, una pequeña parte de los usuarios de drogas alucinógenas desarrollan un trastorno por uso de sustancias. Por supuesto, debido a las restricciones de fondos federales, necesitamos más investigación. La mayoría de las experiencias negativas de LSD o lesiones provienen de lo que los expertos denominan riesgos de comportamiento, ya que los psicodélicos pueden desencadenar enfermedades mentales preexistentes, en particular, según Gómez, personas con antecedentes familiares de esquizofrenia o trastorno bipolar.

Incluso si no tiene problemas de salud mental, nuestro estado mental al tomar LSD puede influir en su experiencia. “¿Pasar por un mal momento? ¿Ruptura? Tal vez usted no quiera usar el LSD, tiende a sacar a relucir a los demonios “, dice el usuario y fotógrafo de LSD Pedro.

¿Cuánto LSD debo tomar?

Mientras que en realidad me encantaba estar en tres tabletas y media de ácido por primera vez, la gente generalmente recomienda comenzar con media pestaña.

“Comience con la mitad de una pestaña y mantenga la otra pestaña en algún lugar donde no la vaya a perder. El LSD puede ser desorientador. Espera de dos a tres horas y si sientes que necesitas tomar más, siempre puedes ”, aconseja Hartman.

Dado que el ácido no está regulado, los papeles secantes pueden no estar igualmente dispersos en las pestañas. Incluso si puede manejar una dosis alta, es una buena idea tener una idea de en qué se encuentra, ya que el LSD dura más que otros psicodélicos, como los hongos.

“Puede esperar estar tripiando durante al menos ocho horas si toma media pestaña o más. Asegúrate de que, tan pronto como la sustancia te toque la lengua, mires el reloj, porque perderás la percepción del tiempo, y te digo que seis horas [pueden] sentirse como una eternidad [que] nunca va a final, así que quieres ver cuántas horas te quedan”, dice Hartman.

Recuerde que siempre puede tomar más, así que vea cómo se siente una media pestaña y consuma más como lo desee.

¿Dónde debo tomar LSD?

Lo mejor que puede hacer para evitar un mal viaje es cultivar un espacio en el que se sienta feliz y seguro. Como los psicodélicos magnifican los sentidos y fomentan la comunidad, el LSD ha encontrado un hogar natural en los festivales de música y eventos similares. Sin embargo, algunos usuarios recomiendan comenzar más pequeño por primera vez.

“Hacerlo en un evento en el que ha gastado mucho dinero para asistir, como un festival de música en el extranjero, es un riesgo como la primera vez”, dice Marvin, un usuario habitual de LSD. “Los jardines y los parques con tus amigos son buenos; Lo recomendaría en casa con mucha buena música para escuchar “, sugiere.

Además de comenzar lento, comparte el momento con personas de confianza. Los grupos de amigos a menudo designan a una persona como la persona que más se preocupa por el viaje. “Asegúrate de llevarlo con alguien de confianza. Si es tu primera vez, considera tomarla con una niñera. Establecer una intención; trata bien a tu cuerpo “, dice Hartman.

¿Cómo sé que estoy tomando LSD?

Un temor común con respecto a las drogas como el LSD, que no siempre tienen la misma capacidad de identificación que, por ejemplo, la seta psilocibina. Siempre es una buena idea obtener su LSD de alguien que conozca y en quien confíe. El alarmismo en torno al LSD puede tergiversar la posibilidad de que lo que tienes es falso, pero todavía vale la pena hacer tu debida diligencia. DanceSafe ofrece pruebas de drogas, incluido el LSD, en eventos en los EE.UU. Y Canadá. No realizan pruebas de pureza, sino de identificación o para ver si su medicamento es lo que dice ser.

Gómez dice que algo que la gente teme es que su LSD pueda estar escondiendo algo más, ya que el LSD es similar en apariencia, como el carfentanilm, un opioide.

“El carfentanilo ha aparecido en las transferencias, pero es más caro que el ácido”, dice Gómez. También hay medicamentos como el 25I-NBOMe que se venden como LSD y, a partir de los datos de 2013, causaron al menos 19 muertes. También causan un viaje de larga duración, pero tembloroso, en lugar del efecto psicodélico del LSD real, que es un derivado de la triptamina, como la psilocibina (en hongos mágicos) o DMT (en ayahuasca).

Puede solicitar un kit de prueba de DanceSafe en casa además de obtener su LSD a través de una fuente probada.

¿El LSD interactúa con los medicamentos recetados?

Si usted es uno de uno de cada seis estadounidenses que toma medicamentos recetados, es posible que haya leído foros en línea con información contradictoria sobre cómo los ISRS y otros medicamentos pueden o no afectar un viaje de LSD. Desafortunadamente, además de la limitada financiación federal en general, cuando se realiza una investigación sobre medicamentos como el LSD, aquellos con problemas de salud mental quedan fuera del estudio. Aún así, internet está lleno de usuarios que dicen que un antidepresivo afectó su viaje.

“Sabemos que el LSD funciona en los neurotransmisores de la serotonina, por lo que ciertos tipos de medicamentos que las personas toman son específicos de la serotonina”, dice Vakharia. “Dado que el LSD funciona en los mismos neurotransmisores, yo diría que probablemente haya potencial para alguna interacción allí. Esto también es puramente especulativo ”, dice Vakharia.

También existe la consideración de que aquellos que experimentan un viaje fuera de lo común mientras toman medicamentos para la salud mental pueden estar experimentando condiciones subyacentes mejoradas que tratan las píldoras.

“Las reclamaciones de SSRI que causan un problema con LSD no están muy bien documentadas. Tiendo a pensar que muchos de esos casos solo exacerban la enfermedad mental existente. Personalmente soy muy escéptico “, dice Gómez. Como tenemos tanta evidencia anecdótica de que el LSD está mejorando el bienestar mental, sería genial si el gobierno asignara fondos para llegar al fondo de esto.

“Creo que la programación del LSD y otras drogas ha sido realmente desafortunada para las personas que quieren investigar y aprender más sobre estas sustancias”, dice Vakharia. “Crea estas barreras indebidas para los investigadores que desean aprender más y hacer este trabajo”.

Así que, además de actuar bien al revisar su historial médico, estado de ánimo, configuración y enganche de un kit de prueba, manténgase al tanto de sus leyes locales para ayudar a que más ciudades de EE. UU. Amplíen sus leyes relacionadas con los psicodélicos. La renuencia a cambiar con el tiempo no solo dificulta a los individuos, sino al Universo en general.

“Hay una gran investigación que viene de Suiza y de diferentes partes del mundo, por lo que también pone a Estados Unidos atrás. Si dificultamos que los investigadores hagan este trabajo, tampoco estamos a la vanguardia, y creo que es una pena para todos “, dice Vakharia.

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The High Priestess: Is CBD The Secret to Surviving Cancer Season?

Welcome to Cancer Season, when flesh is free and your heart feels like it got run over by a 16-wheeler (Only me?). We’re in the deep end baby, swimming through the oceans of our soul, trying to keep our heads above water. Do things feel intense for you, perhaps more emotional than usual? Have you also found yourself crying as you take a hit from your joint or CBD vape, wondering what the hell’s wrong? I know I have! Yet as I try to navigate this emotional realm with honesty, my usual THC doesn’t seem to do the trick.  I can’t help but wonder… is CBD the secret to surviving Cancer Season?

To figure this out, I talked to weed witch, cannabis queen, and LA-based writer and editor Marie Lodi Andreakos. With her reporting on cannabis around the web, and her own experiences as a beauty witch, Marie offers a valuable perspective and expertise on tackling the big questions. Like, what even is CBD? 

“CBD is THC’s non-psychoactive cousin that will help you feel better without that stoney effect.” Marie explains. “It can help with pain, decrease stress and anxiety, and if you get too high from THC, it can bring you back down to earth. Plus, it has anti-inflammatory effects, which helps with not only pain and soreness, but has been known to help improve skin issues, too.” 

CBD interacts with our bodies endocannabinoid system, resulting in these restorative results. From a witch’s perspective, doesn’t it make sense that the cannabis plant can not only get us consciously into other realms, but that it can help heal us on this one as well? 

And this is a time when healing, self-care and self-compassion should be a priority. On Tuesday July 2nd, we were greeted with a New Moon in Cancer and a Total Solar Eclipse. This potent astrology is bringing to the surface all of the things that we are being called to release, guided by the compassionate and nurturing energy of the Crab. This New Moon Eclipse wants us to let go of old habits, patterns, lovers and ideas that are keeping ourselves and our hearts from their fullest expansion. We’re being asked to molt our shell, to reveal our vulnerabilities. This is why CBD can be such a powerful companion, regardless if you’re using it sublingually, smoking it or using it in a cream or lotion. 

“ If you’re curious about it at [CBD] all, I would go for it. Because it’s non-psychoactive, you don’t have to worry about getting high—if that’s something that you’re not into, of course,” Marie encourages. Whether you deal with anxiety or are processing major intuitive downloads right now, this plant medicine can help bring you and your nervous system back to equilibrium.  

“I can say that since I’ve incorporated CBD and microdosing [THC] in my life, my anxiety has greatly decreased. It’s amazing. I can’t even remember the last time I had a panic attack. I feel more connected to myself and more balanced, which, as a Libra, is important!”

While brainstorming for this column, I had my own experience with anxiety and CBD that really affected me. I found myself awake in bed late at night, on the verge of an anxiety attack. My mind was racing, my chest felt like I had a black hole in it—the world felt like too much! Although I eventually fell asleep, the next morning after working through what was going on in meditation, I found myself reaching for my CBD tincture and CBD vape for some relief. Alongside some breath work, baby bong hits, and chanting, and the anxiety from the night before went from “horrid” to “barely there.” I later had a black jaguar appear to me as one of my spirit guides, a manifestation of my anxiety that I can now form a relationship with. I’m not saying CBD caused this to happen, but I can’t deny that it was one of the tools that helped me to get there. 

Whether you’ve just been listening to too much Lana Del Rey (who is actually a Cancer, not a Gemini, by the way), want some help finding center before a spell, or just want to be your most glowing self this summer, CBD has got your back. Likewise if you’re an anxious, chaotic, and fabulous mess. There’s no judgment here or from the plant.  Below, the High Priestess’s non-definitive guide to enjoying CBD.

For immediate relief from emotional turmoil

If you are submerged in the murky waters of your heart and want some relief, an easy and potent way to start experimenting with CBD is through a tincture, which you take sublingually or add to a drink. You can try a tincture like Papa & Barkley’s “Releaf Tincture”, which has a 30:1 ratio of CBD to THC, and Mary’s Medicinals “The Remedy 1:1”, which has a 1:1 ratio of CBD and THC, for effects you feel in 15 to 45 minutes depending.

Tinctures that are “full spectrum” and include CBD and THC like that of Mary’s Medicinals also offer something special, utilizing the holistic power of cannabis’s magick.  

“I am also a big proponent of full-spectrum CBD, which means that it uses the entire cannabis plant, including the cannabinoids and terpenes (the essential oils in all plant life).” Marie explains. “There’s a concept called the Entourage Effect which means that all of the components in the plant come together and produce synergistic effects that are greater than if the ingredient was isolated. Power in numbers!”

I take my CBD tincture in the morning before I begin my meditation practice, and I’ll often take it at lunchtime or at night, or whenever I’m feeling extra anxious. You may wish to set an intention and thank the Cannabis plant for its magick as you wait for the CBD to absorb under your tongue. You can also leave your tincture on your altar, inviting the universe to infuse it with its healing vibrations.  

Ivory Woods

For before your ritual or spell

So the eclipse has passed, the portal is open and now you’re back to your practice, wondering how CBD could effect, or enhance, this at all. While THC can be useful in getting into an altered state of consciousness, CBD can help us return to a true neutral, our most vital selves. 

“When I’m doing spellwork, I will sometimes vape CBD prior to ritual,” Marie shares. “Sometimes I microdose THC to meditate and do spellwork, but I found that CBD helps me to focus better on manifesting!” 

The near instant effect of a vape, it takes minutes to feel, make it a good choice for rituals and magick, especially since CBD doesn’t have any psychoactive effects. Whether you’re performing a ritual of healing, taking a salt bath, meditating, or banishing, a few hits of your CBD vape can help you feel present and centered in a snap. There are plenty of brands to choose from, including Dosist’s “Calm” Pen, Beboe’s Luxury CBD Pen, and TribeTokes CBD Vape Starter Kit. 

Keep in mind that the effects of smoking a vape won’t last as long as taking something like a tincture. But this means you can incorporate smoking your vape into your ritual. You may wish to cleanse your vape with sacred smoke, like that from lavender or mugwort for healing and intuitive guidance, placing it on your altar alongside any crystals to charge. You can even practice breathwork as you hit the vape, working with a technique like a threefold breath for a calming effect, by inhaling, exhaling, holding and then repeating. You can also set an intention as you vape, asking the spirit of the cannabis plant for its compassion and alliance during your magical working.  

For when you’ve been crying/ in your feelings

As the most emotional of all the water signs, Cancer season means we’re extra tapped into whatever we’re experiencing, our feelings turned up 200%. We may be receiving messages from the universe in new ways, or clearing and processing old wounds, or just crying more than usual.

If you’re like me and cry everyday as it is, your eyes and face may be extra puffy and damp right now. CBD can help with this inflammation, though there are a few things to watch out for. 

“If you’re interested in CBD beauty, please know that cannabis sativa oil is NOT CBD. It’s just hemp oil, which is moisturizing and nice, but does not have those same medicinal effects that actual cannabidiol has. Don’t let them trick you!” Marie reminds us. 

Thankfully, there are plenty of options for the beauty witch among us. TriBEAUTY CBD Infused Eye Cream and Herbivore’s “Emerald CBD Oil” can help you look pretty when you cry, even if you don’t feel it. To add some extra power to these products, say loving affirmations to yourself as you massage the cream or oil onto your face. You may also create a beauty altar, placing these products on there. 

Ivory Woods

When your whole body needs some TLC

Whether you’ve been having rough sex, working out, or are sore from binging Netflix on the couch, CBD can help your aching muscles and heart.  Many brands feature CBD alongside other healing herbs like wintergreen, peppermint, juniper, and fan favorite arnica, including Exinol Extra Strength CBD Hemp Balm, TribeRevive CBD Infused Pain Cream, and Apothecanna’s Extra Strength Body Cream. 

A simple and tender ritual to practice during Cancer season is self-massage with CBD (or any) lotion. Set up your space, light incense and candles, dim the lights, put your phone on silent. And try this in front of the mirror naked, with the intention of fostering self-love and witnessing yourself fully. 

Visualize white light from the universe above you moving through the crown of your head and through your body as you massage the lotion into your skin. Inhale this healing energy anywhere you’re carrying pain and tension, and as you exhale, feel this stress and anxiety leaving your body. Continue touching and caressing yourself, breathing in replenishing and pure white light. When you’re done with this ritual, thank the plant medicine and yourself. 

When you want to unleash your beauty witch and turn it into a ritual  

If you’re looking to honor CBD in its fullest incarnation, you may wish to spend a ritual enjoying its effects. Since Cancer’s domain is water, soaking in the tub with Kush Queens “Relax” CBD Bath Bomb with CBD, Lavender, Chamomile and Frankincense may just be your thing. Light some candles, call on whatever Goddess of love you want to work with (like Venus, or yourself) and enjoy the soak.

 If you’re like me, and love the ritual of smoking flower and want to work with sacred smoke intentionally, try working with a high CBD strain of cannabis. You  may smoke using TribeTokes “The Pheonix” Quartz Crystal Pipe for a blunt without the Tabaco, or use literally any hand carved crystal pipe from Natural Magics to add a grounded element of earth magick to your next smoke session.

No matter how you choose to enjoy your CBD this Cancer Season, may it be a ritual of renewal and resilience. May this be medicine you can turn to in times of stress and shedding. May this plant medicine help you handle all the waves and laps of the ocean, and may it help you enjoy the moments of pure summer serenity and bliss. And so it is!

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